“The United Farm Workers, in the mid-sixties, organized the famous grape boycott in order to get farmers to stop relying on underpaid, non-union workers. Greenpeace organized a boycott of Shell, in 1995, to stop the company from dumping an old oil platform at sea. And, in the nineties, Nike faced a boycott over its reliance on sweatshop labor.” That was then, this is now. And these days, corporate boycotts can be quickly organized online and can be triggered by the mere perception that a company has political leanings that differ from yours. The New Yorker’s James Surowiecki on The Trump-Era Corporate Boycott.

+ New Balance took a lot of heat when its CEO made positive remarks about the upcoming Trump administration. That’s a new reason, but hardly a new target market. From The Atlantic: Sneakers Have Always Been Political Shoes.