So you’re a mostly terrestrial store like Toys ‘R’ Us. You’ve got the overhead associated with physical locations (and two apostrophes), and you’re getting beat on price by online competitors. What do you do? Get ready to take your kids to a play space at your local store.

+ It turns out some online brands are opening up offline locations. And they actually have goals similar to Toys ‘R’ Us. From AdAge: Online retailers are creating immersive brand experiences in the real world. “Come on kids. It’s a beautiful day. Let’s put down those iPads and go have an immersive brand experience.”