If you are talking on a cellphone, your driving is impaired. If you are trying to finish a project for work, its quality won’t be nearly as good if you allow yourself to be distracted by incoming tweets and Facebook status updates. Allowing your mind to shift back and forth between tasks means that each individual task will suffer. You can’t multitask. Unless you can. Researchers have found that a small percentage of us can actually be effective while doing several things at once. And that’s in part because of a “unique blend of attention, memory, and resistance to distractions.” Meet the Supertaskers.

+ The rest of us ordinary-taskers are busy with our tasks; one of which is telling people how busy we are. (That’s my favorite multitask: doing something and complaining about it at the same time.)