After years of babbling into an age of oversharing and personal branding, are we finally ready to hit the brakes and return to one of the Internet’s oldest ideas? Buzzfeed’s John Herrman looks at the return of the anonymous Internet. This is a major digital behavior trend that is worth watching (but you didn’t hear that from me).

+ The startup world is a place where one’s self-worth is often measured in Likes and Retweets. But even among early adopters and Internet insiders, there seems to be a need to vent anonymously.