So here’s something you may have done: A show you heard good things about was playing on a streaming service where you’re not yet subscribed. So you signed up (either for a month or for a free trial), binged the show, and canceled the service. That worked so well, you started to wonder why you should pay every month for any service when there are really only a few of their shows a year you actually want to watch. So you started canceling and resubscribing as necessary. Well, you’re not alone. NYT (Gift Article): Americans’ New TV Habit: Subscribe. Watch. Cancel. Repeat.