Marketers aren’t satisfied dominating your every waking moment. They want your sleeping moments, too. “Multiple marketing studies are openly testing new ways to alter and drive purchasing behaviour through sleep and dream hacking. The American Marketing Association New York’s 2021 Future of Marketing study found that, of more than 400 marketers from firms across the United States, 77 per cent of them aim to deploy dream-tech for advertising in the next three years. The commercial, for-profit use of dream incubation – the presentation of stimuli before or during sleep to affect dream content – is rapidly becoming a reality.” Inside your dreamscape.