“McBeth has carved out a lucrative career in a niche sport, in part as an athlete and in part as an influencer. He isn’t alone in using this blueprint. Competitors in sports ranging from bowling to lacrosse have been able to amass riches by building their brands—and growing the games they love along the way.” The Ringer: The Rise of the $10 Million Disc Golf Celebrity. (When this guy first told his parents he was going to be a frisbee golf player for a living, they probably both slipped a disc.)