“It is the fastest-growing cosmetic surgery in the world. When Glancey scrolls through Instagram, she sees it everywhere: beach-ball buttocks mimicking the most famous bottom in the world, a bottom so scrutinised, so emulated, so monetised, that it no longer feels like a body part, but its own high-concept venture, its own startup turned major IPO. (It will probably sue me.)” Brazilian butt lifts are both the fastest growing cosmetic surgery in the world, and the most dangerous.