“I can’t focus on finishing my story, and as the deadline approaches, that makes me more uptight and it gets even harder to write. But then I apply electrodes to my head and neck, power up a small electronic device, and shock myself. Within a few minutes I calm down. I can focus on my story. I meet the deadline.” MIT Tech Review’s Kevin Bullis on a startup that wants to attach electrodes to your head to improve your mood. Feelings. Whoa!! Whoa!! Whoa!! Feelings.

+ The idea has promise. It’s worked before.