My Name is Inigo Montoya

“What’s in a name? That which we call a rose by any other name would smell as sweet.” Shakespeare (or perhaps for the purposes of this blurb, we’ll call him Bill) may have had it right when it comes to odor. But a rose by another name might not earn as much, get into the same schools, or live in the same area. Your name can have a major impact on your life. That’s true for individuals and for brands and products. The Atlantic’s Cody C. Delistraty shares some insights on who wins the name game. (Hint: Not Cody.)

+ I still can’t forgive my parents for not naming me Inigo Montoya.

+ By the time people are judging you by your name, they’ve already made a snap judgment about you based on your face.

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