In addition to celebrating full length movies, this year’s Academy Awards provided a preview of what advertising will look like in the near future. The evening had all the elements. A live televised event. A large audience watching in real-time and sharing the experience on social media. And product placements, hammered right into the broadcast, that were so effective, you happily shared them on social media (a fact that was later worked back into the broadcast). From the WSJ: Behind the Preplanned Oscar Selfie.

+ More than half of Millennials have taken a Selfie.