So much of our political discourse is targeted at naming and framing issues. So what’s in a name? A lot. Just take a look at the current (and seemingly never-ending) debate over the new health care law. How do you feel about Obamacare? And what’s your opinion about The Patient Protection and Affordable Care Act? People have wildly different opinions on those two things, even though they both refer to the exact same law. Most Americans prefer the Affordable Care Act to Obamacare. But that hasn’t stopped both sides from referring to the latter. BloombergBusinessweek’s Peter Coy provides a inside look at the name and frame game.

+ Here’s a clip from Jimmy Kimmel’s show that features people explaining why they prefer either Obamacare or The Affordable Care Act.

+ Whatever it’s called, there was a whole lot of demand for the new health care program on the first day of its existence. Just ask the people trying to run the website servers.