TechCrunch loves it. Cult of Mac loves it. Allure and 7×7 love it. And I love it (and its creator). My remarkably creative wife Gina has launched a new Emoji app called Loly that is getting great reviews from the press and from quickly-addicted users. But no one — and I mean no one — drives more traffic to my wife’s app than me! What other Emoji app includes a Gnome Chomsky? Seriously. Our cat’s name is Emoji. We’re into this, and it’s really great. Get Loly.

+ From “Hey” to “OK, OK,” how do couples’ text messages change over time.