You’ve undoubtedly noticed that today is Prime Day, a newly-invented excuse to shop brought to you by Amazon. The fact that the holiday is being “celebrated” across the web is a sign of Amazon’s influence on the shopping landscape. A bigger sign: The faux-holiday is now being observed by Amazon’s ecommerce competitors.

+ Call me old fashioned, but to me, July 11th will always be Free Slurpee Day.