On one side, you’ve got the high end market where foodies want artisanal items delivered fresh from the farm to their standing desks. On the other side, you’ve got budget-conscious shoppers switching from name brands to less expensive private-label products from big box retailers. And in the middle, getting squeezed, you’ve got America’s most venerable food brands. And they’re struggling.

+ A brief history of poorly-named products that taste something like butter.