“‘This might be a stupid question,’ I say. ‘But why do you need a four-story glass door?’ Ive raises an eyebrow. ‘Well,’ he says. ‘It depends how you define need, doesn’t it?'” In Wired Steven Levy takes you inside Apple’s insanely great (or just insane) new mothership. For the cafe, the company even patented “a box that will keep to-go pizzas from getting soggy.” (I’d tell you what kind of pizza they serve, but first you’ll have to sign an NDA.)