“While the company is talking a lot about cameras, it would be a mistake to look at what it is rolling out as a mere photography tool. Yes, there are cool picture effects. But what Facebook is really trying to do is to fully insert itself in the real world. Facebook’s augmented reality camera effects are an early attempt to let the digital infiltrate the physical, a way for the company to become the conduit between everything you see in the world around you, and all the information that exists, via your smartphone.” At Facebook’s big event, Zuck presents the future of Facebook. Using your phone’s camera to merge Facebook into your real life.
+ Recode: Mark Zuckerberg, in his own words, on why AR is Facebook’s next big platform bet: “You want to play a board game? You snap your fingers, and here’s the board game. You want to watch TV? You don’t need a physical hardware TV, you buy a one-dollar app ‘TV’ and put it on the wall.” (You want to go back to living your life without social networks? Bwahahaha!!!)