“Not so long ago, Fillerup Clark was a broke student in Provo, Utah. Today, at age 26, she is the equivalent of internet royalty: a ‘relatable influencer,’ someone whom hundreds of thousands of women trust as a friend and whom companies pay handsomely to name-drop their products.” Maybe you too should be turning your life experiences into a business. In the meantime, meet Instamom. (I’m waiting for the person who shares photos of their screaming kids and disappointed friends. Now that would be a relatable influencer.)

+ Remember when fitness instructors were only famous among the people in their classes? Now, they are part of an online entertainment industry, and they’re pedaling their way to stardom.