“What was real was Welch — a father, former firefighter and sometime movie actor who was drawn to dark mysteries he found on the Internet — terrifying customers and workers with his ­assault-style rifle as he searched Comet Ping Pong.” What was false was pretty much everything else. WaPo on Pizzagate, from rumor, to hashtag, to gunfire in D.C.

+ Buzzfeed: 75% of American adults who were familiar with a fake news headline viewed the story as accurate.

+ Sunil Paul helped stop spam. Now he has some ideas for stopping lies on the Internet: We Can Fix It: Saving the Truth from the Internet.

+ Last week, I recorded a podcast with Rainmaker’s Brian Clark: Content Curation in an Age of Fake News. (Warning: This is as smart and entertaining as NextDraft, but delivered with a sexy voice.)