This content is appropriate for people of all ages. And that’s the point. The days of targeting media and products at people based on their age are over. I don’t aim this publication at a certain age group, demographic, or gender. I’m targeting those who share a common curiosity about current events and a passion for keeping up with what’s fascinating. My 16 year-old nephew can relate. So can my mom. (And I even have some pretty enthusiastic readers from outside my family.) My wife has been doing a lot of thinking on this topic, and together we came up with a word to describe these cross-generational, interested and interesting folks who share a common level of hipness. Meet the Perennials. Because age ain’t nothing but a number (and thanks to the Internet, we know a lot more about you than your age anyway…)