It took us a few days to figure out what happened at the Rio gas station now made famous by Ryan Lochte’s creative imagination. But what happened next was almost instant. Speedo, Ralph Lauren, and several other sponsors ran for their lives. It wasn’t always like this. Back in the day — before social media — you had to work really hard to lose a sponsor. The New Yorker’s James Surowiecki on the new impatience of corporate sponsors.

+ “Many people were outraged by the video, which Sarah filmed, saying it showed an inhumane way to kill a bear. The Alberta government responded by outlawing spear hunting, and it is now considering filing charges against Josh.” After she shared a video of her husband spearing a bear, Under Armour dropped hunter Sarah Bowmar from their payroll. Some hunters were pretty unhappy with the move.