“I want to help your company avoid the image of being a problem in peoples’ lives and back to being a company that brings important and fun things to them.” That was an email sent to Coke execs by the president of a non-profit founded to combat obesity. How does a group focused on providing health data to the press and public end up working as shill for a soda company? I’m guessing the $1.5 million donation Coke gave to the company had something to do with it.