The New Yorker’s Nicholas Lemann invites you into the world of one of Silicon Valley’s smartest and most interesting minds. Lemann’s piece on Reid Hoffman, The Network Man, begins as Hoffman sits down to lunch with Zynga’s Mark Pincus. (Full disclosure: While I know them both, I wasn’t an investor in either Hoffman’s LinkedIn or Pincus’s Zynga. The least they could have done is invite me to the damn lunch.)

+ As expected (at least over the last week or so), Jack Dorsey has been named the new Twitter CEO. His first move should be to introduce All Day Breakfast.