“When Trump is asked to name a leader he looks to for advice on managing his company, his mouth, just as acrobatic as his more famous hair, pulls tight, snaps open, and lets out its most important syllable. ‘Me,’ Trump says. Bloomberg’s Max Abelson on how Trump Invented Trump.

+ If nothing else, Trump puts butts in the seats. During a period of the election cycle most of us go to great lengths to ignore, we can’t keep our eyes off The Donald. Consider this: CNN is charging 40 times its usual rate for spots in the upcoming Republican debate.