Sometimes we just want to believe. That’s what makes it particularly easy to convince us of the veracity of headlines with such claims as Chocolate Helps You Lose Weight. But don’t just blame yourself. Long before you read, believed, and shared a story based on ridiculous science, someone had to decide to publish it. How easy is it to get unfounded findings published and shared on the Internet and across mainstream media? John Bohannon explains how he fooled millions into thinking chocolate helps weight loss. “It was, in fact, a fairly typical study for the field of diet research. Which is to say: It was terrible science. The results are meaningless, and the health claims that the media blasted out to millions of people around the world are utterly unfounded.”