Oren Dobronsky is known for his little hummus shop in Palo Alto. But this particular hummus shop is on University Avenue, one of the hotspots for Internet startup deals. So Oren is also a seed investor (and he’s in at least one good deal), and has launched his own app (and it sounds like it’s pretty good). This is, in many ways, the ultimate story of what the Bay Area has become: In Palo Alto, Even the Hummus Guy Has an E-Commerce Startup. (If only all the other Internet startup founders had a decent hummus recipe to fall back on.)

+ Related: In case you missed it, here’s my guide to how to raise $10 million for your tech startup.

+ Sometimes it feels like the Bay Area has become a tech company town in the way LA is a entertainment company town. Well, almost. Introducing the headshot truck.