“Driving through the Mission together around midnight, Buzi noticed a man who seemed down on his luck on the side of the road. He tried to hand some money to him, but scared him off. ‘There’s probably a better way to do this,’ Budman said. ‘Like what? We’ll just hide money around?’ Buzi replied. It turned out to be that simple.” Meet the folks behind the Hidden Cash Twitter account. They managed to make generosity go viral.